It can be tough work to dissect head of sport at the latest sportswear drops Let’s keep up with the latest trends.
Technical sportswear will also see a continued rise in 2020. many leading sports brands in line with consumers seeking multifunctionality are harnessing key tech capabilities and innovations to deliver increased functionality. From innovative stretch and hold capabilities, sweat-wicking materials to compression technology, get set to expect more from your performance sneakers and sportswear. Shop this trend with the adidas performance Solar Drive 19 delivering innovative responsive-cushion technology or in the sneaker department, a second skin mineral-infused HeatGear performance fabric from Under Armour Rush Graphic Short Sleeve for Air Compression Tights which offer body-reactive muscle compression technology along with climate control.
Let’s be Sustainable
One of the biggest shifts taking place in the wider fashion industry generally and in sportswear particularly is the growing movement amongst consumers for greater transparency on how and where their clothes are made. You can expect to see a number of brands which are already answering the call for more conscious apparel only grow. Earlier this year, to help navigate through this space, THE ICONIC Considered that is an on-site filter system is launched to enable customers to easily shop by personal sustainability credentials which matter to them. Right now some of my top considered picks include the the Reebok Classics Vector Hoodie which made using organic cotton and the WPN Co T-Shirt that sees 10 per cent of its profits go towards awareness for men’s well-being and mental health.
We will see the menswear active world embrace light colour in renewed force from neon detailing to bold colour. Think style brights since 80s, to trainers in vibrant patterns and shades. Add a pop of colour to your gym kit and embrace the trend with Puma GetFast 7 Shorts, New Balance Classics 997H and the Adidas Originals Adicolour 3-Stripe Shorts.